Two new cores for Mother Earth

Mother Earth Brew Co. is expanding their year-round lineup with the addition of the outdoorsy, West Coast-Style IPA, Ascent, and a top-shelf German-style Pilsner called All-Purpose.

Although Ascent technically soft-launched in the fourth quarter of 2024, available in limited distribution and at Mother Earth’s three tap rooms, the beer is now shipping network-wide in four-packs of 16-ounce cans and on draft. Ascent exemplifies the modern IPA, featuring tropical fruit and citrus-forward flavors with a dank finish, and a combination of light base malts to ensure it’s all about the hops.

Further down the beer spectrum, All-Purpose Pilsner offers a lighter option for craft-brew fans, combining German noble hops with traditional cold fermentation for a super clean finish the brewery describes as, “your new go-to Pils.” All-Purpose, unlike its IPA counterpart, will launch in six-packs of 12-ounce cans, but will go straight to network-wide distribution in cans and on draft.

Both beers represent exciting opportunities for innovation according to Mother Earth founder and President, Daniel Love.

“We spent a good part of last year, and even all the way back into Q4 of 2023, perfecting these beers through R&D and customer feedback,” says Love. “Ascent and All-Purpose are really exciting brews to finally see come to fruition after over a year of piloting. In a time where a lot of brewers are looking outside their core line for the next exciting beverage, we wanted to stay true to our roots and innovate within a category we still believe will win the long game: beer.”

Both Ascent and All-Purpose roll out through February via Mother Earth’s distribution network. Customers looking for early access are urged to visit Mother Earth’s taprooms this Saturday, February 1 for their release parties (Friday, January 31 for loyalty program members). Follow Mother Earth’s
taproom accounts on social media for more details or visit their online beer finder to search for beers near you.