Marketing Archives - San Diego Beer News®

Brewery Marketing: Traditional Media

Nowadays, when people hear the term “media”, it primarily evokes visions of scrolling social feeds, stories, reels, and viral video…

Much as brewers harbor intense passion for the fermentation sciences, marketing professionals love the art and intricacies of their profession.…

In addition to having covered the craft-beer industry as a journalist for the past 17 years, San Diego Beer News…

As a marketing professional of a quarter-century who spent nearly a decade working in the brewing industry, I marvel at…

adminMarch 15, 2023

By Jenny Mann OK, so here’s the scenario: You’re on vacation, the most epic road trip. You roll into the…