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Sapporo USA debuts non-alcoholic offering

From its Escondido home base, company debuts Sapporo Premium Non-Alcoholic, an N/A version of world's #1 selling Asian beer brand

Sapporo Premium Non-Alcoholic is now rolling out nationwide in six-packs of 12-ounce cans.  

The new non-alcoholic offering is crisp and refreshing with the same balanced flavor fans have come to expect from Sapporo Premium. Blind tasting of Sapporo Premium Non-Alcoholic resulted in significantly higher ‘real beer taste’ than other non-alcoholic beers. With only 60 calories, it’s a full-flavored beer without compromise.  

“The remarkable experience of drinking a Sapporo beer has been celebrated for almost 150 years,” explained Sapporo-Stone Brewing CEO Zach Keeling. “We took our time to perfect this new non-alcoholic recipe, ensuring the exceptional aroma, flavor, body and crisp qualities our fans have honored for so long.” 

Sapporo is the first beer of Japan and #1 selling Asian beer brand in the U.S. The Sapporo line of beers now includes Sapporo Premium, Sapporo Premium Non-Alcoholic, Sapporo Premium Black, Sapporo Premium Light and Sapporo Reserve. Follow the north star to a legendary Sapporo experience.  

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