Resident Brewing unveils fresh vision
Downtown brewing company overhauls logo and branding, touting "new skin, same soul"
Resident Brewing, a cherished fixture in the San Diego craft-beer community, announces the launch of an exciting rebranding initiative, marking the beginning of a series of transformative changes set to unfold in the coming weeks. Today, the brewery proudly shares its new vision with the world.
The objective was clear: to craft a sleek, modern identity using a vibrant color palette and tone that embodies the spirit of inclusivity and fun. Every element of the brewery’s new identity reflects its dedication to exceptional craftsmanship, community engagement, creativity, camaraderie and a profound love of brewing.
“Our story is our essence. We established this company with a commitment to honoring this city with every pour and pint. It’s about more than just brewing beer; it’s about fostering a sense of belonging within our vibrant community,” says founding partner Scott Dickson. “Our mission is to bring people together through craft beers as diverse and dynamic as our city’s residents.”
At the heart of the rebranding effort, which was executed with local creative agency Cubic Orange, lies a key icon symbolizing more than just a brand. That centerpiece represents the welcoming doors of the brewery, the boundless joy of discovery, and the warm embrace of both old and new friends. From lively discussions to moments of quiet contemplation, Resident Brewing’s beer serves as a companion to every experience, inviting neighbors near and far to join the journey.
Throughout the year, various elements of the brand will be unveiled, starting with redesigned cans, an updated website, a merchandise line featuring artwork from local artists, onesies, a fresh exterior look for the downtown brewery and an upcoming tasting room in Chula Vista. Follow Resident Brewing on social media to stay updated as the brewery embarks on this exciting new chapter.