Nova collabs with Aztecs athletes
Local hard kombucha company releases Azteks Raspberry, crafted in collaboration with SDSU's basketball team
Nova Easy Kombucha today released Azteks Raspberry Kombucha, a drink created in collaboration with San Diego State University men’s basketball players via MESA Foundation, an official Name Image Likeness (NIL) partner of the university. Five percent of all sales of the drink will be donated to MESA in support of the SDSU student-athletes.
Azteks Raspberry is available on draft and in four-packs of 16-ounce cans at all Nova and Novo Brazil Brewing locations in Ocean Beach, Imperial Beach, Chula Vista’s Eastlake and Otay Ranch communities as well as the soon-to-open bar and restaurant at Mission Valley Mall. Later in January, four-packs will be available in retail outlets throughout San Diego County.
The beverage is 6% alcohol-by-volume, gluten-free, vegan and naturally fermented. In addition to raspberry, the kombucha has flavor notes of lemonade.
Lamont Butler, Jaedon LeDee, Micah Parrish and Cade Alger were among a group of SDSU basketball players who attended the collaboration day at Novo Brazil’s Chula Vista headquarters on November 20 (pictured above). Players chose the flavor profile, contributed to the design of the brand packaging and learned about the brewing process. The collaboration occurred the day after an overtime win against the University of Washington in the Continental Tires Main Event tournament in Las Vegas.
“We love San Diego sports, especially San Diego State sports,” said Novo Brazil founder Tiago Carneiro. “It was an honor to host the players and we hope San Diegans will find their kombucha creation to be championship caliber, just like their play on the court.”
Nova is the official hard kombucha of Snapdragon Stadium, where all SDSU football home games are played. Nova is also is the official hard kombucha of the San Diego Wave FC.