Mother Earth releases Fresh As It Gets

This week, Mother Earth Brew Co. released its annual fresh-hop beer, aptly named for its key ingredient, fresh hops, and featuring a recently rebranded experimental varietal known to most as HBC-586, now coined Krush. Mother Earth’s proximity to hop farms is largely responsible for the style the brewery termed, “a farm-to-kettle IPA”, and boasts a transit time of just several hours from the grower to the brewery.

“Originally we were slated to use Talus hops, but after visiting the grower to check on the harvest we
determined that it just wasn’t coming along the way we hoped,” says Mother Earth Director of Brewing Operations Chris Baker. “We were displeased with the quality, so we pivoted and decided on Krush. The key aroma profiles of the hop are orange, berry, peach and mango, so needless to say, a [hop] varietal that plays right into the IPA style, and we couldn’t be happier with the result.”

Using Krush puts the beer somewhat late in the fresh-hop release calendar, with many breweries opting for an earlier varietal like Strata, which has been popular for the last few years. But Mother Earth is confident that bringing a late-harvest beer to the table will give consumers something unique to look forward to and also extend the fresh-hop beer season.

Fresh as it Gets is available in 16-ounce cans and on draft throughout Mother Earth’s distribution network and at a craft retailer near you. Search their beer finder to locate it near you or try it at one of their taprooms.

Mother Earth’s Vista tasting room will hold a Fresh Hop Fest to kick off San Diego Beer Week on November 1, in addition to two other small-batch fresh-hop beers. For more information on that event and the release, follow Mother Earth on social media.