Mother Earth freshens up its packaging

Mother Earth Brew Co. is revealing a new look for some of its core brands, beginning with its flagship product, Cali Creamin’ Vanilla Cream Ale, alongside its orange-flavored sibling, Cali Creamin’ Creamsicle.

The “refresh”, as Mother Earth’s Marketing Director Kamron Khannakhjavani is calling it, was well thought out and is the product of six months of collaboration.

“We had a couple objectives when designing the next gen of cans. First, although it would be tempting to scrap everything and start over, we knew we had built a certain amount of brand equity we weren’t willing to just walk away from, especially in the Cali Creamin’ family. We felt that with iconic imagery like the VW bus, we needed to pull in legacy elements that folks could recognize, while also introducing some fresh ideas,” says Khannakhjavani. “The second important consideration was how the new cans would fit within the rest of our core lineup, especially since we had just designed three new cans somewhat recently. As it turns out that design template would pave the way for the new can design, particularly in the Cali family.”

Mother Earth began shipping new Cali Creamin’ and Cali Creamin’ Creamsicle cans this month, with other core brands like Boo Koo IPA and Milk Truck Latte Stout cycling later this year. The good news, according to the brewery, is that the recipes won’t change so customers should expect the same consistent, quality products they’ve become accustomed to.