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Layer after layer of flavor

John I. Haas' Euphorics line of hop products is capable of delivering incredible flavor depth and dimension to any beer or beverage

A true innovation, Euphorics is a 100% hop-derived liquid product that adds complex flavors and aromas to any beer or beverage. Boasting a dozen flavor profiles, with many more to come, Euphorics opens new ways for brewers to add unique, complex and differentiating flavor and aromatic impact to their beverage lineup.

Small doses of Euphorics’ highly concentrated formula allow it to take a lead flavor role. A touch of Euphorics accentuates flavors embedded in your beverage recipes. Combining different Euphorics flavors creates complex and layered flavor profiles.

All natural, TTB-approved, water-based (no PG or ethanol carriers!) and water soluble, Euphorics makes it easy to diversify your existing product line and is a catalyst for ideation and beverage development.

“Euphorics has helped us increase overall aromatic and flavor intensity while integrating seamlessly into beer at relatively low usage rates and not adding significant haze to the final product,” says pFriem Family Brewers Quality & Innovation Manager Joe Shubert.

Euphorics are available on John I. Haas’ website in Cosmic Guava, Peachy Keen, Pineapple Paradise, Pomelo Daydream, Cloud Lime, Hypnotropic, Mango Mirage, Moonlit Dark Berry and Strawberry Surge—with more on the way!

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