In addition to having covered the craft-beer industry as a journalist for the past 17 years, San Diego Beer News founder Brandon Hernández also spent nearly a decade working for local craft breweries. This dual experience provides him perspective from both sides of the media equation, from pitching journalists, editors and producers at various news outlets to being the one fielding press releases and communications from local breweries. In this episode of the San Diego Brewers Guild‘s new educational podcast, he discusses best practices for effectively reaching, understanding and working with local media to get a brewery’s news and messaging out to the masses.