Brewer supplier ups its online game

Country Malt Group (CMG, a leading supplier of brewing and distilling ingredients across North America, today announced the launch of its enhanced U.S. webstore, built to simplify and streamline the ordering process for the craft beverage industry.

With 12 distribution centers across North America, CMG supplies thousands of breweries and distilleries with premium ingredients from leading global brands. As part of Soufflet Malt—the world’s largest malting company —CMG combines local service with global expertise, providing an unparalleled connection to the global malt community and a robust regional sales team offering hands-on support to neighborhood taprooms, brewpubs, and beyond.

The enhanced platform introduces a more intuitive and transparent shopping experience, giving customers quicker paths to reorder essential ingredients, clearer visibility into pricing, and smarter tools to manage freight and pallet optimization. With improved navigation, expanded warehouse flexibility, and simplified checkout options—including ACH payments—the webstore helps brewers and distillers save time, streamline planning, and make more informed purchasing decisions.

“Our focus is on building digital solutions that modernize the way our industry operates,” said Dana Lukens, Vice President of Country Malt Group. “Brewers and distillers deserve tools that make sourcing ingredients simpler, faster, and more transparent. This enhanced webstore is another step toward transforming how our customers plan, purchase, and manage their supply needs in an increasingly digital world.”

The enhanced U.S. webstore is now live online, and customers will receive instructions on how to get logged in. The enhanced platform marks another milestone in CMG’s ongoing digital transformation. By leveraging modern technology and customer-centric tools, CMG continues to build a more connected, efficient, and transparent ordering experience for the craft beverage community.