Beer Gram launching October 31
All-in-one application built to empower craft breweries to debut on Halloween with the industry's first AI Brewery Assistant ‒ Half Pint
This Halloween, the craft-beer industry welcomes a game-changer. Beer Gram, a new all-in-one digital ecosystem built exclusively for breweries, officially launches on Hoppy Halloween 2025, delivering free digital menu boards, a brewery-centric social network, and the industry’s first AI Brewery Assistant — Half Pint.
Positioned as a smart, brewery-first real alternative to Untappd, Beer Gram gives taprooms and production breweries complete control over how they manage, market, and grow their business online.
Free Digital Menu Boards for Every Brewery
At launch, every participating brewery receives a free digital menu board system, enabling instant updates to tap lists, specials, and events both on-site and across Beer Gram’s connected platforms — a feature that can save breweries thousands annually compared to third-party display software.
“We built Beer Gram to empower breweries, not just list them,” said Brian Sutton, Founder of Beer Gram. “Untappd started the conversation — Beer Gram evolves it. We’re giving breweries real visibility, direct customer engagement, and AI-driven tools to grow revenue. And yes, every brewery gets a free menu board from day one.”
Beyond Check-Ins: A Complete Brewery Ecosystem
Unlike single-function beer apps, Beer Gram offers a complete brewery-centric social system connecting breweries and beer enthusiasts within a 25-mile local radius. The platform drives foot traffic, powers marketing automation, and enables breweries to collaborate, promote events, and share content directly with fans — all under one digital roof.
Half Pint: The AI Brewery Assistant
Beer Gram’s built-in AI, Half Pint, serves as a smart assistant for brewery operations — handling social-media scheduling, menu updates, product catalog management, and customer targeting. Half Pint turns data into action, helping small and midsize breweries operate with enterprise-level efficiency.
A New Way to Connect and Give Back
Beer Gram also brings back the human side of beer with its “Pint It Forward” system — allowing users to gift beers digitally to friends, family, or coworkers while directly supporting local breweries. Each gift functions like a trackable digital gift card, with real-time redemption and customer insights for the brewery.
Launch Details & Call-to-Action
Beer Gram officially opens its digital taps on October 31, 2025. Breweries can now claim their free listing and digital menu board online.