Beer brewed with and for Pride

Second Chance Beer Co. will release Pride Pilsner at San Diego Pride’s 2023 Pride Festival this weekend. The 4.5% alcohol-by-volume beer from the “Seize a Pint, Save a Pup” brewery, which serves as an official beer sponsor of the event, will be available exclusively at the festival in Balboa Park on Saturday and Sunday, July 15 and 16. The festival begins at 11 a.m. both days.

Pride Pilsner will be served in cans at several kiosks throughout the festival grounds at Martson Point, which is located at Sixth Avenue and Laurel Street. One hundred percent of the proceeds from Pride Pilsner sales will be donated back to San Diego Pride to support its year-round LGBTQ education programs and philanthropic work.

“There truly is nothing like Pride weekend in San Diego,” said Second Chance co-founder and CEO Virginia Morrison. “The levels of joy and happiness of the hundreds of thousands of people who celebrate this great tradition every year is contagious, inspiring, and simply wonderful. We are so proud to be a part of this special tradition. San Diego isn’t just America’s Finest City, it’s America’s Most Inclusive City.”

Morrison founded the San Diego Brewers Guild‘s Diversity, Equity and Inclusion (DEI) Committee in 2019. She also serves as Co-Chair of the DEI Committee of the Brewers Association, a national organization that promotes and protects small and independent American brewers, their craft beers and the community of brewing enthusiasts.

“We are honored to have a local company like Second Chance join us for San Diego Pride as a truly authentic partner in supporting our LGBTQ community,” said Pride Executive Director Fernando Lopez. “There is nothing quite like San Diego pride and there is nothing quite like San Diego craft beer, so it’s very exciting to work together this year to say the least.”

Cans for Pride Pilsner were donated by Canworks, while Brewers Supply Group donated ingredients for the beer.