Athletic Brewing teams with JetBlue
Air carrier becomes first major U.S. airline to serve non-alcoholic beer in the skies
Athletic Brewing, America’s leading producer of non-alcoholic craft beer, announced that JetBlue will become the first major U.S. airline to sell non-alcoholic beer at 35,000 feet.
Beginning this month, JetBlue customers will be able to enjoy Athletic Brewing’s award-winning Upside Dawn Golden on all domestic flights.
“We’re excited to take flight with JetBlue and allow flyers to relax at 35,000 feet with a great-tasting alternative to full-strength brews,” said Athletic co-founder and CEO Bill Shufelt. “This is a huge milestone for Athletic and a key partnership for us in the travel industry.”
According to a recent survey, one-third of Americans are trying to consume less alcohol in 2023. At the same time, year-to-date dollar sales of non-alcoholic beer are up 34%. Athletic Brewing is the second-largest non-alcoholic beer brand in the U.S., with dollar sales growing 94%.
As the demand for non-alcoholic beverage options continues to grow, Athletic Brewing’s Upside Dawn will provide a refreshing alternative for JetBlue customers who want to enjoy a brew without the effects of alcohol.
“In our continued effort to provide customers with an onboard experience customized to their needs and preferences, JetBlue is proud to be the first major U.S. airline to serve non-alcoholic beer,” said JetBlue Director of Product Development Mariya Stoyanova. “We’re thrilled to partner with industry leader Athletic Brewing to offer our customers the refreshing, balanced taste of a classic craft Golden without the alcohol.”
Upside Dawn is a bright and light-bodied brew that has been crafted to remove gluten. Crisp with floral and earthy notes, it is made with premium Vienna malt and a combination of English and American hops. Upside Dawn contains just 45 calories and 10 grams of carbohydrates.
JetBlue customers can enjoy this new offering as part of the airline’s commitment to providing high-quality, delicious food and beverage offerings for diverse palates.
Athletic Brewing is the most decorated non-alcoholic brewer in the world, and Upside Dawn has won over a dozen international brewing awards for taste and quality.
Launched in 2018, Athletic Brewing developed a proprietary brewing method to craft its award-winning non-alcoholic beers. The company doesn’t rely on any alcohol-removal techniques and fully ferments its brews to be less than 0.5% ABV (alcohol-by-volume), which is the legal limit for non-alcoholic beer in the U.S.