Athletic Brewing, Netflix launch Marine Odyssey IPA

Athletic Brewing, America’s largest non-alcoholic brewery, today announced the second installment in its series of limited-edition collaboration brews with Netflix, one of the world’s leading entertainment services.

Inspired by Netflix’s new five-part documentary series Our Oceans, Marine Odyssey IPA celebrates the beauty and complexity of our shared seas. This limited-edition hazy IPA features a majestic mix of hops, and a delicate grain blend for a bright and refreshing drinking experience. 

“We’re thrilled to unveil the second release of our three-part collaboration series with Netflix,” said Athletic Chief Marketing Officer Andrew Katz. “Just as Our Oceans uses groundbreaking technology to capture the hidden beauty of marine life, Marine Odyssey embodies the spirit of innovation and dedication to quality. We hope this release invites viewers to dive deeper into the wonder of our oceans and inspires a renewed appreciation for the natural world around us.”

Marine Odyssey is now available, just in time for the debut of Our Oceans, which premiers on Netflix today. Marine Odyssey will be sold nationally at select retail locations across the U.S. and on Athletic’s website.

Narrated by former U.S. President Barack Obama, Our Oceans takes viewers on a 75,000-mile cruise across and beneath the oceans, giving us unprecedented access to some of the most unexplored realms of our planet. Using cutting-edge scientific research and newly developed underwater filmmaking technology, the series overflows with stunning action sequences, eye-popping drone footage, intimate seabed closeups and countless never-before-seen animal behaviors. Discover the stories beneath the surface of the water in this stunning nature documentary series, which explores each of the Earth’s five oceans. The official trailer for Our Oceans can be viewed on YouTube. 

Marine Odyssey utilizes premium ingredients, including carefully selected hops and grains. The result is an aromatic wave of grapefruit, orange and lemongrass. Each 12-ounce can of Marine Odyssey is less than 0.5% ABV (alcohol-by-volume) and contains 60 calories, 14 grams of carbs, less than one gram of protein and zero fat. It is made with Motueka, Riwaka and Southern Passion hops, features neat notes of citrus and is lightly sweet. 

The collaboration series between Athletic Brewing and Netflix features three unique co-branded non-alcoholic beers. The first brew, released in 2023 and called Geralt’s Gold, was a non-alcoholic hoppy helles inspired by the hit fantasy drama The Witcher and the show’s legendary anti-hero, Geralt of Rivia. Athletic and Netflix plan to release a third and final brew and more details will be shared at a later date.

Launched in 2018, Athletic Brewing is the most highly awarded non-alcoholic brewer of the past decade, with over 100 prestigious taste awards. The company operates state-of-the-art breweries in Connecticut and California and produces upwards of 50 world-class non-alcoholic beers annually. It is the largest non-alcoholic beer brand in the U.S., with over 19% market share.

According to recent data, 64% of consumers claim to be moderating their alcohol consumption. Dollar sales of non-alcoholic beer are up 25% year-to-date, and Athletic Brewing is driving over 32% of category growth. 

Inspired by the series and as part of its Two For The Trails environmental grant program, Athletic will donate $15,000 to SeaTrees to support their Coastal Watershed Restoration project of the San Elijo Lagoon in Cardiff-by-the-Sea, California. The funds will help restore roughly 3,750 square feet of the salt marsh, including the eradication of invasive plants, the procurement and planting of essential native species, and necessary maintenance and monitoring.