Coronado Brewing is going BIG
Beer company builds off flagship IPA popularity, adds DIPA to year-round portfolio
Coronado Brewing Company (CBC), a trailblazing San Diego-based craft brewery renowned for its inventive West Coast ales, is thrilled to introduce its latest double IPA masterpiece to the world: BIG Weekend. This innovative release marks a new era for the brand, building upon the unparalleled success of its flagship IPA, Weekend Vibes, and venturing into the thriving domain of higher-ABV (alcohol-by-volume) ales.
Weekends Just Got Bigger
In a resounding response to the evolving preferences of beer enthusiasts, BIG Weekend is set to redefine weekends for craft beer lovers across the nation. At 8.8% ABV, BIG Weekend delivers a robust and vibrant flavor profile, while maintaining the bright and refreshing notes that CBC’s loyal patrons adore. As the craft beer landscape evolves, CBC recognizes the need to cater to the discerning palate of consumers seeking bolder, more impactful drinking experiences.
The brand’s tagline, “Here’s to living in the moment. Let’s make it a BIG Weekend,” encapsulates the spirit of embracing life’s pleasures to the fullest. BIG Weekend seizes the essence of celebration and camaraderie and is destined to become an essential companion for those seeking to elevate their weekend adventures.
The launch of BIG Weekend marks the dawn of a vibrant “Weekend Brand Family” within the CBC portfolio. This new extension is a testament to the exceptional success of Weekend Vibes, CBC’s flagship IPA brand that has resonated strongly with consumers since 2019. As the heart and soul of the organization, Weekend Vibes has not only driven sales but has also ignited a cultural movement around celebrating life’s simple pleasures.
CBC’s Q2 2023 sales performance offers undeniable evidence of the brand’s magnetism. With a remarkable +12.1% growth, Weekend Vibes has continued to perform year after year, driving sales as a dominant brand within the company’s portfolio. This exceptional performance over the four-year period fueled the vision of creating a Weekend Brand Family, a testament to the brand’s ability to forge connections, spark joy and define the spirit of weekends for craft beer enthusiasts.
CBC COO Clinton Smith shares his insight into the launch: “As we approach the five-year anniversary of launching Weekend Vibes, we are reminded of the tremendous impact it has had on our journey. BIG Weekend not only pays homage to that legacy, but also marks an exciting new chapter. The passion and excitement within our team for this launch mirror the energy of Weekend Vibes’ debut. We are immensely proud to introduce BIG Weekend to our community, capturing new enthusiasts and extending our family of fans.”
A Future of Flavorful Possibilities
BIG Weekend is initially available in the convenient 16-ounce six-pack can format, line-priced alongside its revered sibling, Weekend Vibes. As the journey unfolds, a 19.2-ounce can option is set to grace the scene in early 2024, presenting patrons with even more ways to savor the BIG Weekend experience. With every sip, CBC reinforces its commitment to innovation, excellence, and creating unforgettable moments that unite people over great craft beer.
Alongside the company’s powerhouse IPAs, Orange Ave Wit and Salty Crew Blonde continue to shine. CBC’s own legacy brand, Orange Ave Wit is up +100.5% in Q2 thanks in part to its updated 16-ounce can package. With new 12 oz 12-packs and 19.2-ounce cans available, Salty Crew Blonde also showed solid trends, up +24.7% in the second quarter.
CBC continues to evolve, setting trends and elevating the craft beer landscape. As BIG Weekend finds its place alongside Weekend Vibes, the brand embarks on an exciting journey, igniting passion, flavor and camaraderie among craft beer aficionados nationwide. Indulge in a BIG Weekend and discover the true essence of what it means to seize the moment.