Having celebrated a decade in the craft-beer industry, while managing a quintet of taprooms and an onslaught of new beer releases – including Rewild West Coast pale ale, a rare addition to its year-round portfolio of beers – 2026 has been a big year for Pure Project Brewing. But they’re not done yet, and the latest big development for the Vista-based enterprise involves their smallest-ever beers…from an alcohol-content standpoint, as least.
Today, Pure Project is releasing its first non-alcoholic (N/A) beers, joining a growing contingent of craft brewers testing out the once-flat waters of what is now a fast-growing segment of the beverage industry.
Pure Project’s initial N/A offerings are an IPA going by the name Grounded and a blonde ale called Sunsip. The latter is an everyday sipper replete with flavors of freshly baked bread, jasmine and lemon peel, while the IPA gets its citrus-fruit notes from Pacific Northwest hop varietals, Citra and Simcoe. Both come in below 0.5% alcohol-by-volume and are available in four-packs of 16-ounce cans.
“We’ve been eager to share our brewing ethos with the world of N/A beer, and we’ve been able to achieve that goal while embracing the quality and standards that are at the core of our craft,” says Pure Project co-founder and Brewer Winslow Sawyer. “With these releases, we’re excited to give people more options to support beer for good, even when they are looking for a non-alcoholic beverage.”
That “beer for good” refers to Pure Project’s efforts to raise awareness and funds for the positive work of eco-friendly and community-based organizations, a guiding tenant of the 1% for the Planet company. A prime example of that philanthropic bent is the aforementioned Rewild, from which a portion of all sales are being donated to WILDCOAST to support that conservation non-profit’s replanting of mangrove forests in Mexico.
Consumer interest in non-alcoholic beer is at an all-time high and still rising. For proof of the success that can be had by catering to beer-drinkers looking for high-quality N/A options, one need look no further than Miramar’s own Athletic Brewing. In eight years, that bi-coastal N/A beer company has grown into the country’s largest producer of N/A beer, as well as the sixth-largest craft brewery in the U.S. and the 15th largest brewing entity overall by production volume.
While Pure Project’s goals in the N/A segment are nowhere near as ambitious as Athletic’s, the companies share a long-established focus on producing high-quality beer. That devotion to being a cut above – a hallmark of the craft-beer industry – is what has allowed artisanal brewers to overshadow and outperform below-par beers from legacy N/A producers which, for so long, were the only options available.
Pure Project’s N/A beers are available year-round at all of the company’s taprooms, as well as retail locations where its beers are sold.
Pure Project Brewing’s taprooms are located at 1305 Hotsprings Way in Vista, 2825 State Street in Carlsbad, 2867 El Cajon Boulevard in North Park, 2865 5th Avenue in Bankers Hill, and inside the Brewery Igniter campus at 9030 Kenamar Drive, Suite 308 in Miramar