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91X Beer for Breakfast: Pure Project Brewing

A decade-old 1% for the Planet enterprise continues to innovate, debuting a new core pale ale as well as a pair of non-alcoholic creations

2026 Beercasts Placard

Just when we though we knew all there was to know about 10-year-old Vista-based Pure Project Brewing, that innovative operation throws us not one, but two curveballs. The first is the debut of a pair of non-alcoholic beers that look, smell and taste on par with their full-octane creations. Next up is a brand new year-round West Coast pale ale that not only tastes great (and, in Rick‘s words: “dank!”), but also raises money to support a non-profit group’s reforestation of mangrove forests south of the border. Get more info on all of the above in this week’s edition of Beer for Breakfast!

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