Kicking off Earth Month with an IPA and initiative

Athletic Brewing, America’s largest dedicated non-alcoholic brewer, is celebrating Earth Month with the launch of the “Our Brews Give Back” campaign, highlighting its Two For The Trails environmental grant program.

At the center of the month-long effort is Two For The Trails Milestone Edition IPA, a limited-time offering crafted to celebrate Athletic’s namesake trail restoration program and the outdoor spaces it helps protect. The release reflects Athletic Brewing’s ongoing commitment to protecting and restoring the outdoors. It is brewed with 100% Proximity ReGenMalt barley and hop varieties from the Hopsteiner Breeding Program, which have a significantly lower carbon footprint when compared to other varieties. With each sip, the brew serves as a reminder to step out and see where your trail leads.

“The trails, parks and waterways we rely on don’t preserve themselves,” said Athletic co-founder and CEO Bill Shufelt. “Two For The Trails is our commitment to protecting access to the outdoors, because if we’re not actively giving back, we risk losing the very places and experiences that bring us together.”

More than a limited release, the “Our Brews Give Back” campaign serves as a toast to trail restoration, marking the evolution of Two For The Trails from a simple tradition into one of the most impactful environmental initiatives in the craft brewing industry.

Launched in 2018 with a $6,000 contribution to a single partner, Two For The Trails has grown into the largest annual environmental grant program in the craft brewing industry, now giving back up to $2 million annually to support conservation and outdoor access initiatives while prioritizing sustainable, low-impact and regenerative practices whenever possible. To date, the program has:

• Invested $8.4 million in trail and outdoor projects
• Supported 500-plus grant recipients
• Funded work across 46 U.S. states and three countries

In tandem with the launch of Two For The Trails Milestone Edition IPA, Athletic has teamed up with AllTrails, the world’s largest digital trail guide, to launch the Two For The Trails Collection — a curated set of trails across the U.S., highlighting areas supported by Athletic’s grant funding. The collaboration connects consumers directly to the places their support helps protect, reinforcing the brand’s mission to keep the outdoors adventure-ready.

Additional Earth Month initiatives include national retail programming and limited-edition merchandise designed for trail-ready performance and everyday exploration.

Established as a founding principle of Athletic and rooted in a simple tradition of bringing two brews along for the hike, Two For The Trails has grown into a global effort supporting conservation nonprofits and hands-on environmental work — from invasive species removal and habitat restoration to waterway cleanups and disaster recovery.

“Maintaining the outdoor spaces where we adventure isn’t optional,” added co-founder and COO John Walker. “Two For The Trails is how we put that belief into action, so every can of Athletic can be enjoyed in a world worth exploring.”

Athletic Brewing is on track to surpass $10 million in total contributions by the end of 2026, further solidifying its leadership in environmental stewardship.

Brew Details:

• Style: IPA
• Ingredients: Water, Malted Barley, Hops, Wheat, Yeast
• Hops: Sultana™, Helios™, Eureka!™
• Nutritional Information: Each 12 oz. can is less than 0.5% ABV and contains 70 calories, 16g of carbs, 0g of protein, and 0g of fat.
• Flavor Notes: Medium-bodied IPA with a biscuit and cracker malt profile, and notes of citrus, pine, blueberry, and dark fruits.
• Availability: Limited release on Athletic’s website, while supplies last